eBay selling guide

eBay seller glossary: eBay's exact terms, in plain words.

eBay uses its own names for fees, seller levels and listing options, while people search for the everyday phrase. Each entry below gives the exact term as eBay writes it, the phrases people use for it, a short definition and the guide that goes deeper.

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Sources verified October 15, 2026. eBay changes its screens, fees and rules without notice, so check the linked eBay page or your own account before you rely on this guide. Report an error

How to use this page

Exact term first, search phrase second

The bold name is how eBay spells the term on its own pages, so you can match it to what you see in Seller Hub or on the listing form. The line beneath it lists other names people type into search. For general reseller slang such as sell-through or comps, see our reseller glossary. This page covers eBay's own vocabulary only.

Fees

Fees

The charges on your sales. These are eBay's published fees for sellers without a Store, and Store fees differ.1

Final value fee
Also called: eBay commission, selling fee, what eBay takes
A percentage of the total amount of the sale plus a per order fee. The total includes the item price, handling, shipping you collect (some exceptions apply) and sales tax.1
Guide: eBay fees explained
Per order fee
Also called: fixed fee per sale, order fee
The fixed part of the final value fee. An order is any number of items one buyer bought at checkout with the same shipping method, so combined items share one per order fee.1
Guide: eBay fees explained
Insertion fee
Also called: listing fee, fee to list
A charge per listing and per category. After your monthly allowance it is not refunded if the item does not sell, and it is charged again when you relist.1
Guide: eBay fees explained
Zero insertion fee listings
Also called: free listings, free listings per month
eBay's term for the listings that carry no insertion fee each month. A Store gets more of them.1
Guide: eBay Store subscription plans
Listing upgrades
Also called: paid listing options, bold listing, subtitle
Optional extras such as a subtitle, Bold, Gallery Plus or international site visibility, each with its own fee.1 Check eBay's fee page for current amounts.
Guide: eBay fees explained
Scheduled Listing
Also called: schedule a listing, list later
A listing option that eBay's fee page shows as costing nothing, as is adding up to 24 photos.1
Guide: eBay fees explained
International fee
Also called: overseas buyer fee, cross-border fee
Applies when the buyer's delivery or registered address is outside the US and you do not use eBay International Shipping. eBay deducts it automatically.1
Guide: eBay International Shipping
Seller performance

Seller performance

Every month on the 20th, eBay evaluates your recent transactions and gives you a level.2

Below Standard
Also called: bad seller level, seller restrictions
The lowest of three levels, meaning performance has fallen below eBay's minimums. eBay may limit your selling, and sellers without a Store can pay an extra percentage on final value fees.2,1
Guide: selling limits and Top Rated
Top Rated
Also called: top rated seller, Top Rated Seller requirements
The highest level. eBay upgrades you automatically on the 1st of the following month when you meet every criterion. You do not apply.2
Guide: selling limits and Top Rated
Power Seller
Also called: eBay power seller, power seller status, power seller requirements
An older name sellers still search for. The eBay program for sellers who deliver outstanding service today is the Top Rated Seller Program, which gives enhanced visibility in search results, seller protections and the Top Rated Plus seal.3 To qualify, eBay asks for an account active for at least 90 days, 100 or more transactions and $1,000 in sales in the last 12 months with US buyers, and service metrics within its limits.3
Guide: selling limits and Top Rated
Top Rated Plus
Also called: top rated plus listings, free returns seal
A listing-level step for Top Rated sellers who offer same-day or 1-business-day handling and free returns of 30 days or longer. Qualifying listings get the seal and a final value fee discount.2
Guide: selling limits and Top Rated
Service metrics
Also called: service metrics dashboard, seller dashboard
A dashboard covering item not received and item not as described rates compared with similar sellers. It is separate from the Seller Dashboard that shows your level.4
Guide: selling limits and Top Rated
Transaction defect rate
Also called: defect rate, seller defects
The share of transactions with a defect: an unexpected seller cancellation or a case closed without seller resolution. At most one defect counts per transaction.2
Guide: selling limits and Top Rated
Late shipment rate
Also called: late shipping rate, shipped late
Counts orders whose delivery scan came after the latest estimated delivery date with no carrier scan inside your handling time. A high rate alone does not make you Below Standard, but a low one is needed for Top Rated.2
Guide: how long sellers have to ship
Authenticity Guarantee
Also called: eBay authentication, authenticity check, verified authentic
An eBay program where eligible items carry an Authenticity Guarantee checkmark on the listing and a team of authenticators examines the item before the buyer receives it. eBay lists sneakers, handbags, watches, jewelry, streetwear, trading cards and coins as eligible categories.5 eBay says the program is independent from the brands sold on eBay.5 The program page does not describe the seller steps, so check eBay's Seller Center for how it works when you list an eligible item.
Guide: creating an eBay listing
Selling limits
Also called: monthly selling limit, ebay limit increase
A monthly cap on how much you can list or sell. Active and sold listings both count, and eBay reviews it every month.6
Guide: selling limits and Top Rated
Shipping

Shipping

The words on the shipping part of the listing form and in buyer protection.

Handling time
Also called: how long to ship, dispatch time
The business days you promise between receiving payment and the carrier scanning the package. eBay recommends no more than 2 days.7
Guide: how long sellers have to ship
Estimated delivery date
Also called: delivery date, arrival date
The date buyers see, built from your handling time, the services you offer, your delivery history, carrier performance, item location and the buyer's address.7
Guide: how long sellers have to ship
Calculated shipping
Also called: shipping cost varies by location
Shipping where eBay updates the charge by the buyer's location and the package and service details you enter.8
Guide: calculating eBay shipping costs
Flat shipping
Also called: fixed shipping, same shipping for everyone
A fixed charge for every buyer. Rate tables apply only to listings set to flat shipping.9,10
Guide: calculating eBay shipping costs
Free shipping
Also called: free postage, shipping included
A flat charge of zero. It moves the cost into the item price rather than removing it, and fees apply to the total amount of the sale.11,12
Guide: calculating eBay shipping costs
Combined shipping
Also called: combine orders, request combined shipping
Rules you create in Shipping Preferences so eBay adjusts the cost when one buyer buys several of your items. A buyer can select Request combined shipping in their cart.13,14
Guide: calculating eBay shipping costs
eBay Money Back Guarantee
Also called: buyer protection, item not received
eBay's buyer protection policy. A buyer can report an item as not arrived once the estimated delivery date has passed, and the seller has 3 business days to respond. It has exclusions, such as payments made outside eBay.15
Guide: how long sellers have to ship

Check comps and estimated profit, then review the draft before you list. Get the app

Listings

Listings

Terms for creating, ending and relisting.

Item specifics
Also called: product details, attributes, aspects
Descriptive keywords such as brand, size, type, color or style. Buyers use them to filter search results, and every required one must be filled in.16
Guide: item specifics guide
MPN
Also called: manufacturer part number, part number
Manufacturer Part Number, one kind of product identifier alongside UPC, SKU and ISBN.17
Guide: scanning barcodes
UPC
Also called: barcode number, universal product code
Universal Product Code, a product identifier. eBay says to enter only an identifier that exactly matches the product.17
Guide: scanning barcodes
Does not apply
Also called: no UPC, no barcode, item has no identifier
The choice eBay names for a product with no identifier, such as an antique, or when you are unsure what it is. eBay recommends adding identifiers to live listings later.17
Guide: item specifics guide
Fixed price
Also called: Buy It Now, BIN listing
A listing at a set price. It can be ended at any time, with or without open offers.18
Guide: ending or canceling a listing
Auction-style
Also called: auction, bidding listing
A listing where buyers bid. Whether you can end it depends on bids, time left and any reserve price. A reserve price carries its own fee.18,1
Guide: ending or canceling a listing
Good 'Til Cancelled
Also called: GTC, listings that renew
Fixed price listings renew once per calendar month. Each renewal can carry an insertion fee and counts toward your monthly zero insertion fee listings.19
Guide: eBay fees explained
Best Offer
Also called: make an offer, accept offer
A way for buyers to offer a price. Regular sold search does not display the price a Best Offer was accepted at, while Product research shows it.20,21
Guide: sold listings
Relist
Also called: list again, relist unsold item
Listing an ended item again. In My eBay, find it under Unsold and select Relist. Fees can apply again, though a relisted item that sells may qualify for an insertion fee credit.22
Guide: ending or canceling a listing
Cancel a bid
Also called: remove a bid, retract bid
Removes one bidder's bid from your auction. A canceled bid cannot be reinstated, and eBay discourages it unless necessary.23
Guide: ending or canceling a listing
Blocked buyers list
Also called: block a buyer, ban a buyer
A list of members who cannot bid on or buy your items until you remove them. It is separate from buyer requirements, which block anyone matching rules you set.24
Guide: blocking a buyer
Feedback and buyers

Feedback and buyers

What buyers can leave, and what you can and cannot change.

Feedback
Also called: feedback score, positive feedback percentage
The rating and comment a buyer leaves after a purchase. In most cases a positive rating adds 1 to the feedback score, a neutral adds none and a negative subtracts 1.25
Guide: leaving feedback
Automated feedback
Also called: automatic feedback, feedback I did not leave
Positive feedback eBay adds to a seller when the buyer left nothing within 7 days of delivery, eBay sees no issue and tracking shows on-time delivery. A buyer's own feedback within 60 days replaces it.26 The seller setting Automate feedback is a separate feature.27
Guide: automatic feedback settings
Feedback revision request
Also called: change feedback, remove negative feedback
The way a seller asks a buyer to change feedback. The buyer has 10 days to accept or decline, and the feedback must be less than 30 days old.28,29
Guide: revising or removing feedback
Selling tools

Selling tools

Where the work happens.

Seller Hub
Also called: seller dashboard, sellers hub, ebay overview page
eBay's free central place for managing your selling. You need at least one sale to use it.30
Guide: Seller Hub explained
My eBay
Also called: my ebay selling, ebay account page
The account area of the site. For buying it holds your Watchlist, Saved searches and Purchase history.31
Guide: finding and checking a seller
Business policies
Also called: seller policies, shipping and return templates
Reusable templates for the payment, shipping and return details you show buyers, applied to new or existing listings.32
Guide: business policies for resellers
Promoted Listings
Also called: eBay ads, ad rate, promote listing
eBay's advertising program with two campaign strategies. General charges a percentage of the total sale, only when the item sells after a click. Priority charges for clicks.33
Guide: Promoted Listings break-even
Product research
Also called: Terapeak, sold data, sales research
The current name for the research tool many sellers still call Terapeak. It covers the last 3 years of eBay sales data and sits on the Research tab of Seller Hub.34,21
Guide: what is Terapeak
eBay Store subscription
Also called: Basic, Premium, Anchor, Enterprise, Starter
A monthly subscription. eBay's levels are Starter, Basic, Premium, Anchor and Enterprise, with more zero insertion fee listings at higher levels.35
Guide: eBay Store subscription plans
Tax forms

Tax forms

This is background only, not tax advice.

Form 1099-K
Also called: 1099-K threshold, ebay 1099
A US tax form eBay issues by January 31 to sellers who meet the reporting thresholds. It shows gross payments and does not net out fees, refunds or credits.36
Guide: 1099-K for eBay sellers
Check before you rely on it

Names that change

eBay renames and retires programs. Terapeak is now Product research, as noted above. Power Seller is an older name; the program on eBay today is the Top Rated Seller Program, described under Power Seller above.3 If a blog mentions seller levels by an older name, compare it with the levels in eBay's Seller standards policy: Below Standard, Above Standard and Top Rated.2 Before you plan costs, run your own numbers in the eBay fee calculator and price packing materials with the shipping supplies guide.

Questions

eBay glossary questions

What is the difference between an insertion fee and a final value fee?

The insertion fee is charged for creating a listing, whether or not it sells. The final value fee is charged when the item sells.1

What does Below Standard mean on eBay?

It is the lowest of eBay's three seller levels, given when performance falls below the minimum standards. eBay may limit selling until it improves.2

What are free listings on eBay called?

eBay calls them zero insertion fee listings. You get an allowance each month, and a Store gets more.1

What is handling time on eBay?

The business days between payment and the carrier scan that you promise in the listing. eBay recommends no more than 2 days.7

Is Terapeak still a thing?

eBay's tool is now called Product research. Many sellers still say Terapeak, and both lead to the same place in Seller Hub.34

What is the difference between Top Rated and Top Rated Plus?

Top Rated is a seller level. Top Rated Plus applies to listings from Top Rated sellers with fast handling and free returns of 30 days or longer.2

What does Does not apply mean for UPC or MPN?

It is the choice for a product with no identifier, or when you are unsure what it is. eBay suggests adding identifiers later to listings created without one.17

Where do I find my 1099-K from eBay?

eBay says it issues the form by January 31 to sellers who meet the thresholds. Check eBay's page for the current year, and ask a tax professional about your return.36

In Strooply

Where these terms show up

Strooply does not define or monitor eBay terms inside the app, and it does not read your seller level, set handling time or manage Seller Hub settings. It takes a photo, identifies the item and pulls live eBay listings for the same thing, with a sold-price figure labeled as live data, saved data with its age, or an AI estimate. Its profit tracker syncs your sales and the charges eBay posts against them, including final value fees, the promoted listing ad fee, shipping labels bought through eBay, refunds and return shipping. The fee calculator has options for Top Rated Plus and Below Standard. See how Strooply works.

Check comps and estimated profit, then review the draft before you list

Strooply is an app for eBay resellers that identifies items from photos, shows live comps and sold-price estimates, drafts eBay listings for your review, and tracks costs and profit.

Get the app

Free to start, with a 14-day Pro trial while Strooply is in beta. No credit card needed.

Sources

Where these facts come from

  1. eBay, Selling fees (fees for sellers without a Store), www.ebay.com/help/selling/fees-credits-invoices/selling-fees?id=4822 (verified October 25, 2026)
  2. eBay, Seller standards policy, www.ebay.com/help/policies/selling-policies/seller-standards-policy?id=4347 (verified October 25, 2026)
  3. eBay Seller Center, Top Rated Seller Program, www.ebay.com/sellercenter/protections/top-rated-program (verified October 25, 2026)
  4. eBay, Seller performance overview (help page), www.ebay.com/help/selling/selling-seller-performance/seller-rating-performance?id=4080 (verified October 25, 2026)
  5. eBay, Authenticity Guarantee (program page), www.ebay.com/authenticity-guarantee (verified October 25, 2026)
  6. eBay, Selling limits (help page), www.ebay.com/help/selling/listings/selling-limits?id=4107 (verified October 25, 2026)
  7. eBay, Delivery date options for sellers (help page), www.ebay.com/help/selling/shipping-items/setting-shipping-options/handling-time?id=4086 (verified October 25, 2026)
  8. eBay, Using our shipping calculator (help page), www.ebay.com/help/selling/shipping-items/setting-shipping-options/using-shipping-calculator?id=4178 (verified October 25, 2026)
  9. eBay, Shipping rates for sellers (help page), www.ebay.com/help/selling/shipping-items/shipping-rates-sellers?id=4087 (verified October 25, 2026)
  10. eBay, Using shipping rate tables (help page), www.ebay.com/help/selling/shipping-items/using-shipping-rate-tables?id=5459 (verified October 25, 2026)
  11. eBay, Setting up your shipping options (help page), www.ebay.com/help/selling/posting-items/setting-postage-options?id=4089 (verified October 25, 2026)
  12. eBay, Selling fees (fees for sellers without a Store), www.ebay.com/help/selling/fees-credits-invoices/selling-fees?id=4822 (verified October 25, 2026)
  13. eBay, Shipping discounts (help page), www.ebay.com/help/selling/shipping-items/shipping-rates/shipping-discounts?id=4168 (verified October 25, 2026)
  14. eBay, Offering combined shipping (help page), www.ebay.com/help/selling/shipping-items/shipping-rates/offering-combined-shipping?id=4169 (verified October 25, 2026)
  15. eBay, eBay Money Back Guarantee policy (help page), www.ebay.com/help/policies/ebay-money-back-guarantee-policy/ebay-money-back-guarantee-policy?id=4210 (verified October 25, 2026)
  16. eBay Seller Center, Item specifics, www.ebay.com/sellercenter/listings/item-specifics (verified October 15, 2026)
  17. eBay Seller Center, Product identifiers, www.ebay.com/sellercenter/listings/product-identifiers (verified October 25, 2026)
  18. eBay, Ending a listing (help page), www.ebay.com/help/selling/listings/creating-managing-listings/ending-listing?id=4146 (verified October 25, 2026)
  19. eBay, Selling fees (help page, Good 'Til Cancelled listings), www.ebay.com/help/selling/fees-credits-invoices/selling-fees?id=4822 (verified October 25, 2026)
  20. Checked on ebay.com: sold search, signed out and signed in (checked October 15, 2026)
  21. eBay, Product research (help page), www.ebay.com/help/selling/selling-tools/product-research?id=4853 (verified October 25, 2026)
  22. eBay, Relisting items (help page), www.ebay.com/help/selling/listings/creating-managing-listings/relisting-items?id=4147 (verified October 25, 2026)
  23. eBay, Canceling bids and managing bidders (help page), www.ebay.com/help/selling/listings/selling-auctions/canceling-bid?id=4140 (verified October 25, 2026)
  24. eBay, Blocking a buyer on eBay (help page), www.ebay.com/help/selling/resolving-buyer-issues/blocking-buyer-ebay?id=4082 (verified October 25, 2026)
  25. eBay, Leaving feedback for sellers (help page), www.ebay.com/help/buying/leaving-feedback-sellers/leaving-feedback-sellers?id=4007 (verified October 25, 2026)
  26. eBay, Leaving feedback for sellers (help page), www.ebay.com/help/buying/leaving-feedback-sellers/leaving-feedback-sellers?id=4007 (verified October 25, 2026)
  27. eBay, Automatic feedback settings (help page), www.ebay.com/help/selling/leaving-feedback-buyers/automatic-feedback-settings?id=4101 (verified October 25, 2026)
  28. eBay, Handling feedback disputes with sellers (help page), www.ebay.com/help/buying/leaving-feedback-sellers/handling-feedback-disputes-sellers?id=4030 (verified October 25, 2026)
  29. eBay, Viewing and responding to feedback from buyers (help page), www.ebay.com/help/selling/leaving-feedback-buyers/disputing-feedback-received?id=4102 (verified October 25, 2026)
  30. eBay, Seller Hub (help page), www.ebay.com/help/selling/selling-tools/seller-hub?id=4095 (verified October 25, 2026)
  31. eBay, Using My eBay (help page), www.ebay.com/help/account/using-ebay/using-ebay?id=5185 (verified October 25, 2026)
  32. eBay, Business policies (help page), www.ebay.com/help/selling/business-policies/business-policies?id=4212 (verified October 15, 2026)
  33. eBay, Promoted Listings (help page), www.ebay.com/help/selling/listings/listing-tips/promoted-listings?id=4164 (verified October 15, 2026)
  34. eBay Seller Center, eBay research tools, www.ebay.com/sellercenter/growth/ebay-research-tools (verified October 25, 2026)
  35. eBay, Store selling fees (help page), www.ebay.com/help/selling/fees-credits-invoices/store-selling-fees-managed-payments-sellers?id=4809 (verified October 25, 2026)
  36. eBay, Form 1099-K and other US tax forms (help page), www.ebay.com/help/selling/fees-credits-invoices/ebay-form-1099k?id=4794 (verified October 25, 2026)