eBay selling guide

eBay selling limits, seller levels, and Top Rated.

A selling limit is a monthly cap on how much you can list or sell. eBay reviews it every month, and you can ask for an increase. Separate from that, eBay grades every seller as Below Standard, Above Standard or Top Rated. Here is what each one means, with the requirements as eBay states them today.

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Sources verified October 25, 2026. eBay changes its screens, fees and rules without notice, so check the linked eBay page or your own account before you rely on this guide. Report an error

Limits

What eBay selling limits are

eBay says selling limits exist so you can grow in a manageable way and still serve your buyers well, and that it raises your limit as you get more comfortable meeting demand.1 The limit is monthly. Both your active listings and your sold items count toward it, and so do Good 'Til Cancelled listings.1

If you create more listings than your limit allows, eBay may end the extras. You can list them again when your monthly allowance renews or when your limit goes up.1

Limits can also apply by category. If you are new to a category, eBay might cap how much you can sell there so you have time to learn its rules, and most category limits are removed automatically once you have a good track record with customers and policies.1 eBay also says not to list an item in the wrong category to get around a category limit, because that breaks its Search manipulation policy.1

New seller limits

eBay does not publish a standard starting number for new sellers on its selling limits page. The page shows the limit for the account you are signed in with, so the figure you see is yours and nobody else's. Treat any blog that quotes a fixed starting limit with caution, and check your own account instead.1

Check yours

How to see your selling limit

  1. Open the Overview tab of Seller Hub. Our Seller Hub guide walks through every tab.
  2. Scroll down to the Monthly limits section.
  3. Read your current limit and how much of it you have used.

Those are the steps eBay gives.1 You need at least one sale before Seller Hub is available at all.2 eBay also says it sends you a message when you get close to your monthly limit.1

Increase

How to request a higher limit

eBay reviews your account every month and adjusts the limit automatically, based on your sales volume and the feedback buyers have left you.1 If your performance and sales metrics are strong, you may be able to get an increase. eBay documents three routes:1

  1. Use the Request a limit increase option inside the message eBay sends when you near your limit.
  2. Use the Request a limit increase button on eBay's Selling limits help page.
  3. If you have a second, more established seller account that can be linked, choose Request higher selling limits in the Monthly selling limits section of the Selling Overview in My eBay. The option only appears when your accounts can be linked.

When you ask, eBay may want more information, such as contact or business details.1 eBay does not publish a number of sales that triggers an increase or a promised response time, so we do not either. Keeping buyers happy and watching the metrics below is the part you control.

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Seller levels

Below Standard, Above Standard and Top Rated

Every month, on the 20th, eBay looks at your recent transactions and gives you one of three levels.3 Other members can only see your level if it is Top Rated, which shows on your feedback profile.3

The three seller levels for eBay.com, as described in eBay's Seller standards policy.
LevelWhat eBay says it means
Top RatedYou exceed performance expectations, have an established sales history and follow other eBay policies.3
Above StandardYou meet eBay's expectations.3
Below StandardPerformance has fallen below the minimum standards, so eBay may limit your selling until it improves.3

How performance is measured

The evaluation looks at three measures: cases closed without seller resolution, your transaction defect rate and your late shipment rate.3

  • Cases closed without seller resolution. A buyer reports a problem, you do not resolve it, eBay steps in and finds you responsible.3
  • Transaction defects. An order you cancel unexpectedly, such as when an item turns out to be out of stock, or a case closed without seller resolution.3
  • Late shipments. With tracking, an item counts as late when its delivery scan comes after the latest estimated delivery date and there was no carrier scan within your handling time. Without tracking, eBay asks the buyer if it arrived on time.3

The minimum standards are no more than 2 closed cases (or 0.3% of transactions, whichever is higher) and a defect rate of no more than 2%. You are only evaluated as Below Standard on defects if they involve more than 4 different buyers.3 A high late shipment rate alone will not make you Below Standard, but a low one is needed for Top Rated.3

The look-back window depends on volume. With more than 400 transactions in the past 3 months, eBay counts those. With fewer, it counts the last 12 months, which matters if you sell a few items a week.3 Only paid transactions count, a transaction can have only one defect, and eBay removes defects caused by things outside your control such as severe weather or carrier disruption.3 As of October 15, 2026, eBay Live transactions are no longer counted.4

Top Rated

eBay Top Rated Seller requirements

eBay upgrades you automatically on the 1st of the following month when you meet every criterion at your evaluation. You do not apply.3 This is what the policy lists for eBay.com:3

Top Rated requirements on eBay.com, as of eBay's Seller standards policy.
RequirementTop Rated threshold
Cases closed without seller resolutionNo more than 2, or 0.3% of transactions
Transaction defect rateNo more than 0.5%, from no more than 3 different buyers
Late shipment rateNo more than 5, or 3% of transactions
TrackingAt least 95% of transactions with tracking uploaded within handling time and validated by the carrier
Account ageActive for at least 90 days
Sales historyAt least 100 transactions and $1,000 in sales with US buyers over the past 12 months
PoliciesComplying with eBay's Selling practices policy

If you are asking whether you have to hit all of these, the answer in eBay's wording is yes: it upgrades you when you meet all of the criteria.3 Thresholds can differ on other eBay sites or for international sales.3

Top Rated Plus

Top Rated Plus is a step on top of Top Rated, applied to listings. Once you are Top Rated, your listings can qualify if they offer same-day or 1-business-day handling and free returns of 30 days or longer.3 eBay lists these benefits:3

  • The Top Rated Plus seal in search results and in the listing description. Buyers see it as a badge on the listing.4
  • A 10% discount on final value fees, calculated on the total amount of the sale, including shipping and tax.

The discount does not apply to the per order portion of the final value fee, or to extra final value fees in categories where you are rated Very High for item not as described returns. It is only available to sellers resident in the country of the site, so on eBay.com you must be a US resident. In some categories eBay extends the discount, but not the seal, without 30-day free returns.3 Because free returns cost you money too, run the numbers in the eBay fee calculator, which has a Top Rated Plus option, before you change your return policy.

Older name

Power Seller: what to look for now

Many sellers still search for "Power Seller" or "Power Seller requirements". It is an older name. The eBay program for sellers who deliver outstanding service today is the Top Rated Seller Program, and that is the one to look up.5 eBay describes its benefits as enhanced visibility in search results, seller protections, and a Top Rated Plus seal on qualifying listings.5

Levels are set at eBay's scheduled evaluation, and a seller who is Above Standard is not automatically Top Rated.3 The requirements are in the Top Rated section above. The eBay seller glossary covers other terms that have changed names.

Below Standard

What happens if you fall to Below Standard

Some limits start right after the evaluation on the 20th: your items may sit lower in Best Match search results, your selling limits may decrease, you are blocked from Promoted Listings, funds may be held until tracking shows the item is on its way, and you cannot deduct an amount from a refund for an item returned used or damaged.3

From the 1st of the next month you may pay higher final value fees. On eBay's selling fees page for sellers without a Store, an account evaluated Below Standard pays an additional 6% on final value fees for sales in the following calendar month, rising to 7% after four or more consecutive months. The page says this fee does not apply to Above Standard or Top Rated sellers. Store fees differ, so check eBay's Store selling fees page if you have a Store.6 See our eBay fees explained guide for the rest of the fee list.

After an extended period Below Standard, eBay says it may downgrade a Store to the Basic level and may restrict the account and related accounts.3 Improvements apply on the same schedule, so a better evaluation lifts the limits on the same timeline.3

If a defect or late shipment on your record was not your fault, you can appeal. eBay allows appealing a case closed without seller resolution within 30 days of its decision, and a late shipment can be appealed if valid tracking shows on-time shipping.3

Where to look

Where to check your level

eBay points sellers to the Seller Dashboard, which shows your current level, what your level would be if eBay evaluated you today and a breakdown of each measure. A separate service metrics dashboard covers item not received and item not as described rates compared with similar sellers.4 Seller Hub is where the Monthly limits section lives, so the Seller Hub guide covers the surrounding screens. Feedback shapes both limits and buyer trust, so read how feedback works and how buyers look up a seller.

New seller overview

How eBay works for a new seller

The sequence is short. You sign up for an eBay account, then register to sell with a verified address in a country eBay supports. Once registered and verified, you start selling from Sell at the top of any eBay page or from the mobile app.7 After your first sale, Seller Hub opens up and your orders, listings, performance and payouts are managed there.2 Each month eBay checks your limit and your seller level, so the rules above start to matter from your first sales.

Is it easy, and is it worth it? eBay does not say, and neither can we. The startup steps are short, but selling involves fees, shipping, returns and performance standards. Whether it pays depends on what you sell and what it costs you, so work out your margin per item with the fee calculator, price packing materials from the supplies guide, and pick stock with what to sell on eBay. To keep listing time down, see how to list faster on eBay.

Questions

Selling limits and Top Rated questions

What is a selling limit on eBay?

It is a monthly cap on how much you can list or sell. Active and sold listings both count toward it.1

How do I see my eBay selling limit?

Open the Overview tab of Seller Hub and scroll to the Monthly limits section.1

How do I get my selling limits raised?

eBay reviews limits monthly and may raise them if your performance and sales metrics are strong. You can also request an increase from eBay's message when you near your limit or from its Selling limits help page.1

What are eBay's new seller limits?

eBay's help page does not state a standard starting amount. It shows the limit for your own account, and says category limits for new sellers are usually removed over time.1

What are the eBay Top Rated seller requirements?

Among other things, an account active for 90 days and at least 100 transactions and $1,000 in sales with US buyers over 12 months, plus low defect and late shipment rates. The full list is in the table above.3

What is Top Rated Plus?

It is a listing-level program for Top Rated sellers who offer fast handling and 30-day free returns. Listings that qualify show the Top Rated Plus seal and get a 10% final value fee discount, with the exclusions eBay lists.3

What happens to my fees if I am Below Standard?

For sellers without a Store, eBay adds 6% to final value fees for the following month, or 7% after four or more consecutive months.6

Can buyers see my seller level?

Only if you are Top Rated, which shows on your feedback profile. Otherwise other members cannot see your level.3

In Strooply

What Strooply does and does not do here

Strooply does not raise your selling limits, change your seller level or read your standing from eBay. Those are eBay decisions made from your sales and your buyers' experience. What Strooply can do is help with the pricing side: it identifies an item from a photo, pulls live eBay listings for comps and tracks profit from your connected eBay account. Its fee calculator pages include options for Top Rated Plus and Below Standard so you can see how each changes the fee on a sale. See how Strooply works for what the app covers today.

Check comps and estimated profit, then review the draft before you list

Strooply is an app for eBay resellers that identifies items from photos, shows live comps and sold-price estimates, drafts eBay listings for your review, and tracks costs and profit.

Get the app

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Sources

Where these facts come from

  1. eBay, Selling limits (help page), www.ebay.com/help/selling/listings/selling-limits?id=4107 (verified October 25, 2026)
  2. eBay, Seller Hub (help page), www.ebay.com/help/selling/selling-tools/seller-hub?id=4095 (verified October 25, 2026)
  3. eBay, Seller standards policy, www.ebay.com/help/policies/selling-policies/seller-standards-policy?id=4347 (verified October 25, 2026)
  4. eBay, Seller performance overview (help page), www.ebay.com/help/selling/selling-seller-performance/seller-rating-performance?id=4080 (verified October 25, 2026)
  5. eBay Seller Center, Top Rated Seller Program, www.ebay.com/sellercenter/protections/top-rated-program (verified October 25, 2026)
  6. eBay, Selling fees (fees for sellers without a Store), www.ebay.com/help/selling/fees-credits-invoices/selling-fees?id=4822 (verified October 25, 2026)
  7. eBay, Start selling on eBay (help page), www.ebay.com/help/selling/selling/start-selling-ebay?id=4081 (verified October 25, 2026)