eBay profit tracker

eBay profit tracker: what each sale left after fees and what you paid.

Strooply syncs your eBay sales and charges, subtracts your cost, and shows net profit per item and per period. No spreadsheet to maintain.

Not tax advice. General information only: not tax, legal, or financial advice. Tax rates, forms, and rules change and vary by state, locality, and your situation. Confirm with the tax agency or a qualified tax professional before relying on it. Strooply is software from The Stroop LLC. It is not a certified public accounting firm, tax advisory service, enrolled agent or law firm, and nothing on this page creates a professional relationship with you. The full disclaimer and limits of liability are in the Terms of Service. By using this page, you agree to those terms. See something wrong? Report an error.
At a glance

What the profit tracker does

Synced charges

Sales, fees, ad fees, shipping labels and refunds come in from your connected eBay account, on every plan.

Your cost, entered once

Add what you paid on the item, by CSV import, by receipt scan (Pro and Team plans, in the app) or by lot (Pro and Team plans).

Net profit per item and period

See profit for each sale, and the Financials P&L for 7 days, 30 days, 90 days, 1 year or year to date in the web portal.

Example

Sample sale: our 1900 Robinson Crusoe, with made-up amounts

This is the shape of a sale breakdown, using our example item, the 1900 Robinson Crusoe. Every amount below is made up for illustration. The fee lines come from the sale on eBay, so real figures depend on your category, Store level and ads.

The Sold screen in the Strooply app: buyer paid, total fees, net profit and margin for each sale. Sample screen with sample data.
Sample sale of the 1900 Robinson Crusoe with made-up amounts
LineSample amount
Sold price$40.00
Shipping charged to the buyer$6.00
eBay fees (from the sale)-$6.66
Promoted listing ad fee (if used)-$0.92
Shipping label-$6.00
What you paid-$8.00
Net profit for this sale$24.42

Before eBay posts the payout, the figure starts from the sale amount minus fees, so it can change when the payout arrives.

Why a spreadsheet gets heavy

Why eBay's reports are not a profit sheet

eBay's transaction report is a CSV of transaction rows. Shipping label charges and ad fees appear as their own rows, and an order with several items spans more than one row, so the file is not one line per sale with a profit figure.1 Seller Hub also lets you download orders and listings reports for a date range, and schedules are offered for orders and marketing reports.2

Earnings from an order are not profit until you subtract what you paid for the item. eBay has described an optional Your cost field that shows a cost next to order earnings in Seller Hub.3 Check in your own Seller Hub whether your account shows it. Whichever way you record cost, it only covers items you entered it for, so a sheet or a tool still has to bring the costs, fees, labels and ads together. That is the part people end up rebuilding by hand.

Automatic

What Strooply fills in for you

Once you connect your eBay account, sales and eBay charges sync into Strooply. Sales sync automatically, every hour on paid plans, which can also refresh any time, and every 6 hours on the Free plan, which has limited manual refreshes. For each sale, Strooply brings in these amounts from eBay:

  • Final value fees and other fees eBay charged on the order.
  • The promoted listing ad fee tied to the order.
  • Shipping labels bought through eBay, including return labels.
  • Refunds and return shipping.

Net profit for a sale is what you received after those charges, minus what you paid for the item. Once eBay posts the payout, Strooply uses the actual payout as the starting amount. Before the payout posts, the figure is the sale amount minus fees, so it can change when the payout arrives. Profit for a sale also subtracts any purchase tax you recorded, and any consignor share if you track consignors.4

The Financials screen in the Strooply app. Sample screen with sample data. Paid plans sync every hour and can refresh any time.

See what each sale left after fees and cost. Get the app

You add this once

What you add: what you paid

eBay cannot know what you paid at the thrift store, so cost is the one input that comes from you. There are four ways to give an item a cost:

  • On the draft or item. Enter the amount in the What You Paid field. Available on every plan.
  • CSV import. Bring the cost column in from your old sheet. Available on every plan.
  • Receipts. Scan a purchase receipt in the app and link its lines to items. Receipt scanning is on Pro and Team plans and happens in the mobile app. Scanning can misread prices, dates or line items, so review the result. The web portal shows and edits receipts that were scanned in the app.
  • Lots. Assign one purchase price to a lot of items and split it evenly across the linked items that have not been listed or sold yet. Sourcing trips, where lot pricing lives, are on Pro and Team plans. See splitting a receipt across items for other ways to divide a lot, and cost of goods sold for resellers for why per-item cost matters.
Plans and platforms

Reports by plan

Profit reports and the plans that include them
ReportWhat it showsPlansWhere
Financials P&LPeriods of 7 days, 30 days, 90 days, 1 year and year to date, with lines for gross revenue, marketplace fees, promoted listing fees, shipping labels, other fees, item cost and purchase taxevery planWeb portal
Analytics and velocitySales analytics and how quickly items sellStarter, Pro, and TeamWeb portal
Source ROIHow purchases from each source performedPro and TeamApp and web portal
Tax summaryYear or quarter totals for your records, not tax advicePro and TeamApp (CSV), web portal (summary)
Receipts, lots, tripsPurchase receipts, lot cost splits and sourcing tripsPro and TeamScanning in the app, viewing in both

The tax summary is a set of totals to help you keep records. It is not tax advice, and the 1099-K guide explains what eBay reports to the IRS. Ask a qualified tax professional about your own situation.

Switching

Moving from your spreadsheet

CSV import is included on every plan in the app. Strooply recognizes the eBay Seller Hub orders report, the transaction report and the listings report, and you review how each column maps before anything is imported. Profit, net profit, ROI and margin columns in your file are ignored on purpose and recomputed from the fees and cost, so an old formula cannot carry a mistake over. On the web portal the import button is on the Analytics page, which is included on Starter, Pro, and Team plans.

Files must be CSV. If your sheet is an Excel or Numbers file, save or export it as CSV first.

Your data

Getting your data out

You can download all your data as one CSV from Account settings, on every plan. It includes every eBay-linked item with sold price, fees, label cost, ad fee, payout, cost and net profit. Only the account owner can request it, and it is emailed as a link that expires after 30 days. See the good to know list below for what the file leaves out.

Comparison

Spreadsheet or Strooply

A hand-built spreadsheet compared with Strooply for tracking eBay profit
QuestionSpreadsheetStrooply
Who enters each saleYou, or a paste from an eBay reportSales sync from eBay once your account is connected
Fee mathFormulas you write and keep currentCharges come from eBay's own records for each order
Labels and adsSeparate rows to match up by handAttached to the sale they belong to
LotsA split you calculate yourselfOne purchase price split across the items not yet listed or sold, on Pro and Team plans
ReceiptsPhotos in a folderScanned and linked to items, on Pro and Team plans
Where it worksWherever you open the fileiPhone, Android and the web portal, with the differences noted above
Limits

Good to know

  • Net profit in the app subtracts purchase tax and any consignor share. The profit column in the data CSV does not, so its total can differ from the in-app figure.
  • Manual sales and mileage are not in the data CSV.
  • The data CSV starts with a few account rows above the column headings, and sale dates in it are in UTC.
  • Profit depends on the costs you enter. An item with no cost shows its profit before any cost is taken out.
  • Other marketplaces are supported through CSV import only. Sales on them do not sync.
  • Net profit is a record to help your own decisions, not a promise about future results.
Questions

eBay profit tracking questions

How do I calculate eBay profit?

Start with what the buyer paid, then subtract eBay's fees, the shipping label, any ad fee, refunds, and what you paid for the item. The eBay fee calculator works through a single sale, and the Store break-even calculator compares fees with and without a Store.

Can I export eBay sales to Excel?

From eBay, the transaction report is a CSV you can open in a spreadsheet.1 From Strooply, you can download your account data as one CSV, described under getting your data out above.

Does eBay know my cost?

Only if you entered it in eBay's own Your cost field, if your account shows that field.3 Otherwise eBay's earnings figures leave your cost out. In Strooply you enter it on the item, by import, by receipt or by lot.

How often does it update?

Sales and charges sync from eBay automatically, every hour on paid plans, which can also refresh any time, and every 6 hours on the Free plan, which has limited manual refreshes.

Can I import my old spreadsheet?

Yes, as a CSV, on every plan in the app. You review the column mapping first, and profit columns are recomputed rather than imported.

Does it track other marketplaces?

Only through CSV import. Strooply syncs sales from eBay.

Can Strooply help me keep records of my eBay sales?

Strooply keeps your synced sales, the costs you enter and your scanned receipts in one place, so they are there when you or a tax professional want to look at them. The 1099-K guide and the cost of goods sold guide explain the background. This page is not tax advice.

See what each sale left after fees and cost

Strooply is an app for eBay resellers that identifies items from photos, shows live comps and sold-price estimates, drafts eBay listings for your review, and tracks costs and profit.

Get the app

A free plan is available.

Sources

Where these facts come from

  1. eBay, Reconciling eBay sales transactions, ebay.com/help, checked October 21, 2026.
  2. eBay, Seller Hub reports, export.ebay.com, checked October 21, 2026.
  3. eBay, Seller News Autumn/Winter 2025, export.ebay.com, checked October 21, 2026. Whether the field is available on your account is not confirmed here.
  4. Strooply app behavior, verified against the app code on October 21, 2026.