eBay Promoted Listings calculator: what an ad rate costs you.
A general Promoted Listings campaign charges your ad rate on the total sale when the ad brings the sale. Enter the sale and your costs to see the ad fee, your profit with and without it, and the highest ad rate that still keeps the profit you want.
Fee rates checked against eBay's fee pages on .
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Promoted Listings fee calculator
Values stay in your browser and are not saved. The fee math is the same engine as the eBay fee calculator.
The Promoted Listings fee formula
The same steps run in the calculator above and are written out here for anyone reading without JavaScript.
Profit with no ad is the eBay payout minus your item cost, shipping label, and supplies. Each point of ad rate takes the same amount out of that profit, so the highest rate is the room left above your target, as a share of the total sale. At a rate of zero profit, the sale breaks even.
| Ad rate | Ad fee | Profit with the ad | Profit lost to the ad |
|---|---|---|---|
| 2% | $0.90 | $21.58 | $0.90 |
| 5% | $2.25 | $20.23 | $2.25 |
| 8% | $3.60 | $18.88 | $3.60 |
| 12% | $5.40 | $17.08 | $5.40 |
| 15% | $6.75 | $15.73 | $6.75 |
Promoted Listings fee questions
How are Promoted Listings fees calculated?
With a general (cost per sale) campaign, eBay charges your ad rate as a percentage of the item's total sale amount, including item price, shipping, and taxes, when a buyer purchases after clicking the ad within 30 days.
What is the highest ad rate I can afford?
Take the profit the sale leaves with no ad, subtract the profit you want to keep, and divide what is left by the total sale. That share is the highest ad rate that still keeps your target. The calculator does this and also shows the rate where the sale breaks even.
Is the ad fee charged on top of the final value fee?
Yes. The Promoted Listings fee is a separate charge. The final value fee and the per-order fee are charged as usual, and the ad fee is added when the sale counts as coming from the ad.
Does this calculator cover cost per click campaigns?
No. It covers general campaigns, which charge a share of the sale. Priority (cost per click) campaigns charge for clicks whether or not the item sells, so their cost depends on clicks, not on one sale.
How accurate is this calculator?
Fee rates come from eBay's US selling fee pages, last checked on October 25, 2026. It is an estimate for one sale. Whether an ad brings a sale you would not have made is up to the buyer, so treat the result as the most an ad can cost, not as a reason to promote.
See the real profit on every sale, ad fees included
Strooply is an app for eBay resellers that identifies items from photos, shows live comps and recent eBay sales, drafts eBay listings for your review, and tracks costs and profit.
Free to start, with a 14-day Pro trial while Strooply is in beta. No credit card needed.